MAR10 – #NationalMarioDay
Today marks the celebration of one of the gaming world’s most iconic legends, MARIO the Italian Plumber.
March the 10th was chosen as the best day to celebrate this legend, as some of you may have already guessed, because of the fact that the abbreviated date, Mar 10, looks like the name Mario.
Personally I have always loved all things Nintendo ever since I first played Super Mario Bros on the Nintendo Entertainment System (NES) and my fascination with the loveable plumber has continued ever since, although he wasn’t always a plumber and originally he wasn’t called Mario, either.
Nintendo, a playing card company founded in 1889, moved into the arcade video game arena in 1975 and sought to increase their share of the American market with the launch of the arcade game Radar Scope in 1980. However, although initial market feedback on the arcade cabinets was encouraging, things didn’t go as expected. Due to the logistical error in building the cabinets in Japan, rather than in the US, delays and higher prices due to shipping costs resulted in Radar Scope almost crippling the company. Rivals such as Taito, Namco and SEGA in Japan and Atari, Midway and Williams in the US were cornering the market with their successful and cheaper games. The introduction of horizontal scrolling in Defender (Williams, 1980) aged all other vertical ‘space shooter’ games overnight and for Nintendo of America, a fledgling company with very little clout in the gaming market at the time, it was disastrous.
Nintendo had to ‘send another game to replace the motherboards in each of the 2,000 unsold [Radar Scope] cabinets; that way, they would only have to be redecorated with the colours of the new title’ (Audureau, W., 2014). This saw the start of Nintendo’s ‘Popeye Project’ as the replacement game, designed by Shigeru Miyamoto, was originally based around the characters, Popeye, Olive Oyl and Bluto (as the brute dispatching the barrels at the hapless sailor). Nintendo hoped this new game would tie into the popularity of Popeye after the 1980 release of the film starring the late, great Robin Williams. Unfortunately, due to Nintendo failing to secure the rights to use the Popeye characters, Miyamoto and the team had to re-think the game and design it using their own unique characters. Continue reading